Di Firenze represents the beautiful city of Florence, located in the heart of Tuscany. Our palette combines the artistic styles of the Renaissance with the vibrant hues of the Italian landscape. We use fresh neutrals and pops of Tuscan sunsets to accentuate our sportswear-inspired silhouettes, tailored and relaxed, made with crisp cotton to reflect the region's timeless charm and comfort. Our aesthetic perfectly blends luxury and leisure, balancing refined elegance and effortless style. At Di Firenze, we reinterpret classic settings, from the grandeur of a historic palazzo to the tranquillity of sipping an espresso at a quaint sidewalk café. Our brand captures a youthful spirit by infusing vivacious colours that effortlessly integrate into the diverse tapestry of everyday life. Di Firenze is a modern take on the timeless post-sport aesthetic, embracing Italian sophistication with a contemporary twist.